Manipulative discount
If youre going to offer 20% off my first purchase, then let it be just that -- why have it expire in a week?! Since its a one-time discount meant as a welcome for joining, be gracious and generous about it. Allow me to take my time figuring out what I want to buy. Why be manipulative with the discount and pressure me with a deadline? Now that the discount has disappeared, I have no incentive to even browse your app any more. Its not like I dont have an entire world of shopping at my fingertips -- its called the Internet.
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